🧽 Are Eco-Cleaning Claims in Australia Too Good to Be True?

Australians are switching to “eco-friendly” products faster than ever. But here’s the catch: not every product that calls itself eco, natural, or green actually lives up to the promise. In fact, vague marketing claims and half-truths are leaving many shoppers confused — and sometimes misled.

So how do you know which brands to trust? Let’s break it down.

1. 🚩 The Problem with Vague Eco Claims

Walk into any supermarket and you’ll see sprays, refills, and wipes stamped with words like eco, green, non-toxic, or plant-based. But:

• These terms aren’t legally defined in Australia.

• Brands can use them without providing proof.

• The ACCC has already fined companies for greenwashing in recent years.

The result: consumers are left guessing, while plastic bottles and questionable chemicals continue to pile up.

2. 🔎 How to Spot Greenwashing

Here are some red flags to watch out for on cleaning product labels:

• “Fragrance” with no detail → could hide dozens of undisclosed chemicals.

• “Plant-based” without clarity → sometimes it’s just one ingredient in a mostly synthetic formula.

• “Eco” logos that aren’t real certifications → anyone can design a leaf icon.

• Recyclable claims → often means downcycling, not truly sustainable.

If you can’t find a full ingredient list, it’s usually because there’s something to hide.

3. ✅ Why Performance Still Matters

Eco-friendly doesn’t mean much if the product doesn’t actually clean. CHOICE and other independent testers have shown that many “natural” cleaners underperform.

That’s why real eco cleaning products must:

• Dissolve dirt and grease properly

• Be surface safe (stone, stainless steel, glass, tiles)

• Work as well as conventional sprays

Otherwise, consumers will switch back — and the plastic waste cycle continues.

4. 🌿 Why Ocea Clean Passes the Test

At Ocea Clean, we set out to cut through the greenwash. Here’s how we prove it:

• Full INCI ingredient lists — no vague terms, no hidden nasties.

• IFRA-certified fragrances — safe, skin-friendly, and fully regulated.

• Plant-based, biodegradable formulas — tough on dirt, gentle on skin.

• Compostable packaging — no plastic sachets, no hidden waste.

• Refillable system — two bottles for life, endless refills.

That’s why Ocea Clean is consistently ranked as Australia’s #1 eco-friendly cleaning brand by leading publications.

💙 The Bottom Line

Not all eco claims are created equal. If a brand can’t show you exactly what’s in their products, or if their bottles are still single-use plastic, it’s not really “green.”

Ocea Clean is proof that cleaning can be eco, effective, and transparent.

👉 Choose the eco brand that’s both safe and effective — Ocea Clean